i just had new project in a company, to expand the target of our medical equipment to the insurance company. we didn't do big equipment, but we are having sterile gloves, syringes, and other medical equipment.
i am responsible to sell this product to insurance company like blue shield. How does medical equipment work for insurance company?
Your target should be the companies insured by the Insurance company e.g Hospitals,clinics,health centres etc and you must also be prepared to show the benefits in the products you offer for sales i.e why your products are better or should be preferred.
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